Digital Marketing Plan - Ivo Pontes - Marketing Digital
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Digital Marketing Plan

Digital Marketing Plan

Digital Marketing Strategy

The digital marketing plan is an objective and actionable document that will determine how you should act in the internet to achieve profits, grow and keep your business thriving over a set period of time.

According to ACEPI, the degree of satisfaction with the return on investment in digital marketing actions is significantly higher in companies with a digital marketing strategy. The study also determined that 22% of Portuguese companies already have a digital marketing strategy formalized in a document and shared within the organization.


6 Reasons to Develop a Digital Marketing Plan

1. Strategic direction
Without a strategy you will not know what direction your business should take. Therefore, without goals it is not possible to determine where to target existing resources. In this sense, if you do not have a strategic direction, you will lose the opportunity to attract new clients and generate involvement with existing ones efficiently.


2. Online value proposition 
A good value proposition online follows a very simple formula, and its foundation is why potential customers should do business with you and not with your competition.


3. Competitive advantage
Reach your market share first and consolidate your position over the years. To do this, you will need to know the markets and target segments you want to achieve, as well as your competition. In addition, invest in new technologies, processes and training. Do not forget that knowledge is power! Also pay attention to trends and patterns of online behavior and act quickly.


4. Know the consumer
Get to know your customers better and identify the profiles of your targeted segments, with the help of a hypothetical description of the targeted consumers and their behavior, you will be able to communicate efficiently.


5. Cross-platform integration
Invest in the synergy generated by the integration of different online platforms, for example, the company website, blog, social networks, email, search engines and mobile devices. Invite your Facebook fans to visit your website, add sharing buttons in emails, and refer readers to the different social networks where your business is represented. In this context, it is also a good practice, to integrate a form to get contacts on the website, in emails and in social publications. These are some basic examples of online integration, so there are other forms of online and offline integration.


6. Performance control
The digital medium is highly measurable, ideal for putting options into perspective, taking corrective actions and continuing to improve the performance of your business. Constant optimization is one of the characteristics that makes digital media so appealing to businesses.